We think we've covered everything, but if you have a question feel free to let us know.
About the PC Games Network
Q: I'm mostly seeing long tail network ads on your site. Do you also do direct sales?
A: We generally fill between 20% - 40% of our partner sites with core games ads that we sell directly. After that we run premium programmatic (also called RTB) and then pass what is left back to AdSense. Basically, we try to monetize every page we can as best as we can.
Q: Why are your CPMs lower than others I've been quoted?
A: Other networks will promise you $10 CPM and 100% fill - what they don’t tell you is that the 100% is not all at $10 (in fact very little is). We are honest about our rates as we want our partners to grow with us and trust us. It also allows us to make sure that those people that join the network get exactly what they are expecting. On the whole we are confident that we can outperform what you currently have. After all if you don’t get paid then neither do we.
Q: What's the typical RPM that you provide for your ads, so I can get an idea of revenue?
A: It depends on the site and the number of ads you run on a page but generally we operate between $0.60 for our worst performing partners and $6 for some of our best. If you drop us an email we will get you an accurate estimate of what we think you can make from your site.
Q: What kind of contracts do you offer?
A: Our contracts are unique to each partner. Some have a 12-month term, some are performance based and are on a rolling 3-month period, and some partners have no contract and are earn-as-you-go. Generally the longer the contract duration, the better the terms.
Q: Do you require exclusivity?
A: We don’t, but we prefer it and we always make sure that we run our highest-paying campaigns on our exclusive partner sites first. But if you want to test us alongside someone else first then that's no problem.
Q: Does your platform contain fallback AdSense ads? Because in my past experience, those ads can hurt our overall revenue.
A: We generally pass to AdSense if we can't monetize the impression. If you don’t want to run AdSense then that is fine with us.
Q: Is it possible for us to control the advertisers?
A: Absolutely. Every relationship we have with each publisher is unique, and so we can be pretty flexible with your requirements. If you have a blacklist of advertisers for your site, let us know. With our partners we have already built an extensive blacklist; for example we don't allow ads from gold farmers. If we think you're making it too difficult for us both to make money, we'll let you know.
Q: What ad units do you offer?
A: We can facilitate any ad unit you like, however we won’t run anything intrusive or spammy. If you're looking for pop formats or video with autoplay sound then we are not the partner for you. Our rule is that if we wouldn’t run it on our own site then we won't run it on yours.
Q: Can I use my own ad tags?
A: No, we're only able to work with sites that use our tags, as in the past using other tags overcomplicated things. Our tags must also be directly coded to the page.
Q: Can I use my own fallback AdSense tags?
A: Of course you can - in fact it's also easier for us if you do.
Q: When do I get paid?
A: This depends on your contract but on average we pay within 45 days of the end of the month the activity ran in. So for ads that ran in September you will get a statement in October and be paid in the middle of November.
Q: How do I get paid?
A: We pay you however you want. Some of our partners get paid by PayPal, others by bank transfer, we even have a few that get paid in retail vouchers (they asked us for it). We'll also pay you in your own currency so you don't need to pay exchange fees.
Q: Can you promote my site?
A: We regularly promote our partner sites, on our own site and in our social media. We only do it though if we feel that your content is of interest to our users. One thing we can do for all our partners is help you out with your SEO and social media marketing so you can grow your site.
Q: Can you get me access to game publishers?
A: We do get better access to games than most sites and we sometimes invite our network partners to events with us and help them get onto mailing lists.